Business lead generation is extremely important. If you can generate high-quality leads for sales, you make your job easier, and leads will convert into revenue more quickly and in greater numbers.
Just because someone downloads an article from your site doesn’t mean they want to speak with your sales expert. Your sales teams should not waste time contacting a list of unqualified leads. Simply put, cold calling in today’s world, with the abundance of information available, is ineffective. You want your sales team to close deals, focusing on positive sales efforts rather than wasting time on unsuitable leads.
Business lead generation can help your sales teams spend more time selling and less time on administrative tasks and prospecting, as you provide them with qualified or, in other words, warm leads. According to studies, companies using innovative lead generation methods can achieve better sales and higher revenue growth.
Mature companies have achieved 133% more revenue compared to their industry average and 174% more than companies with minimal maturity. Additionally, sales experts in mature companies spend 73% of their time selling (instead of on administrative tasks, training, etc.). In companies without mature lead generation strategies, sales representatives only spend 57% of their time selling.
If you can generate more leads for your sales team, not only will you contribute to the growth of your company, but you will also enhance marketing credibility. You will no longer be seen as a cost center but as an integral part of the revenue team.
